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GlassesOff: An App to Improve Your Vision

From the Show: Staying Well
Summary: Could an iPhone app make your reading glasses a thing of the past?
Air Date: 4/14/14
Duration: 10
Host: Melanie Cole, MS
Guest Bio: Nimrod Madar
Nimrod MadarNimrod Madar is the President & CEO of GlassesOff, Inc. He has been at the company for three years and oversees all its business activities.

Nimrod previously served as VP Strategic Alliances at 888 Holdings Public Limited Company, one of the world's most popular online gaming entertainment companies with both PC and mobile offering for end users (B2C) as well as white label customers (B2B).

Prior to his position at 888 Holdings, Nimrod served as a Managing Partner at POC Management Consulting, a management consulting firm consulting to leading corporations in the Israeli market, to include: financial institutes, communication companies, leading manufacturers and retailers.

He studied at Babson College and resides in Tel Aviv, Israel, with his wife and three children.
  • Guest Facebook Account: https://www.facebook.com/GlassesOff
  • Guest Twitter Account: @GlassesOff_App
GlassesOff: An App to Improve Your Vision
Have you been depending on glasses in order to read, watch and see? You know the frustration of losing glasses or not being able to read dinner menus or your favorite book. It may seem the only option available for your aging eyes is Lasik surgery.

What if there was a way to change your vision so you wouldn't need to use reading glasses OR go through surgery?

GlassesOff is a personalized product that monitors user performance and progress to constantly adjust your eyes. It's important to understand how vision works, as the quality of an image captured and the ability to process that image in your brain can be very different from your friends, family and strangers.

Your visual cortex is in charge of imaging through your eyes, but, until now, doctors and scientists have been focusing on just the eyes and the not brain.

How long until you see results from using this app?

CEO of GlassesOff, Nimrod Madar, joins Melanie Cole, MS, to discuss the development of this revolutionary app that may improve and even change your vision.