Rewiring Your Smile

Guest Bio: Cody & Julian Levine

Cody Levine, TWICE Co-Founder & Chief Brand Officer 

Award-winning marketing executive, Cody Levine founded Twice to provide accessibility to Oral Wellness, a holistic and wellness-centered approach to the conventional oral care category. After graduating from Cornell University, Levine started his career at some of the nation's most illustrious firms including BBDO NY, Omnicom, and Giant Spoon. During his tenure, Levine led top-performing creative and influencer campaigns for brands like Bacardi, Grey Goose, Visa, AT&T, and Autism Speaks. 

Over the past five years, Levine’s passion and expertise have been focused on TWICE, a revolutionary Oral Wellness system that combines cutting-edge science and clean ingredients to strengthen the connection between our mouth, ourselves, and our world. Partnering with his brother, fellow Co-Founder Julian Levine, and GRAMMY Award-winning music icon, activist, and Chief Creative Officer Lenny Kravitz, TWICE was founded to inspire people to fully realize the power of their mouth-body connection and provide life-changing oral care across the globe. TWICE is now making Oral Wellness mainstream through partnerships with major retailers across the country including Target, CVS, Wegmans, and Amazon.

Cody Levine currently resides in Venice, California where you can either find him on his bike or looking for yellow in the Target toothpaste aisle.

Julian Levine, TWICE Co-Founder & CEO 

Julian Levine brings nearly a decade of business strategy acumen and visionary entrepreneurship to his role as Co-Founder and CEO of TWICE.  Following graduation from Cornell University, he immersed himself in the world of finance at Stripes Group, leading due diligence for high-profile mergers & acquisitions and advising consumer companies on financial strategy. This experience working with entrepreneurs armed Levine with firsthand knowledge, coupled with his strong eye and business sense, to identify and fill voids in the marketplace, starting with TWICE. 

As the son of renowned dentist Dr. Jonathan Levine, Julian Levine knew from an early age the importance of oral care as it relates to overall wellness. After Levine, his brother and fellow Co-Founder Cody, and GRAMMY Award-winning music icon, activist, and Chief Creative Officer Lenny Kravitz witnessed the disparaging state of dental care in marginalized communities firsthand, the trio teamed up to found TWICE to inspire people to fully realize the power of their mouth-body connection and provide life-changing oral care across the globe. Dedicated to building TWICE into a household name, Levine and TWICE are delivering a reimagined Oral Wellness system to the masses with its new digital ecosystem and nationwide retail partnerships with the likes of Target, CVS, Wegmans, and Amazon. 

In his free time, Julian enjoys skiing, reading a great book, and spending quality time with his friends and family in Aspen and New York City.